Whether you develop smartphone apps, offer consulting services, or brew craft beer, you are no doubt extremely talented and driven when it comes to your core product or service.
Yet, when it comes to the dry, nitty-gritty parts of running a business—crunching numbers, negotiating contracts, dealing with insurance, and managing taxes—you likely don’t have nearly the same passion or surety. You might project an outer facade of confidence about the state of your company, but you may secretly fear that it’s going to fail.