The Dirty Little Secret Most Business Owners Won't Talk About

Whether you develop smartphone apps, offer consulting services, or brew craft beer, you are no doubt extremely talented and driven when it comes to your core product or service.

Yet, when it comes to the dry, nitty-gritty parts of running a business—crunching numbers, negotiating contracts, dealing with insurance, and managing taxes—you likely don’t have nearly the same passion or surety. You might project an outer facade of confidence about the state of your company, but you may secretly fear that it’s going to fail.

Is It Time to Go Solo(preneur)?

There’s nothing like a major change in the economic climate to make you rethink your day job. “Business as usual” currently means a large element of uncertainty about what the future holds for your working life.

In last week’s blog, I talked about how now is the perfect time for you to look at all the resources available to you, and to consider what you can do to serve the world with under-utilized gifts, skills, and talents. By doing this, you have the potential to take full control over your income, and your family’s long-term security.

You also may have noticed a growing trend that existed even before the coronavirus pandemic hit—more and more people are opting out of the traditional 9 to 5 and becoming “solopreneurs,” either by becoming a freelancer or starting a business.